A project that got right to the finish line before evaporating. The client had a connection to “midnight” so we started from there and worked around the concept that there’s a lot of magical things that happen at midnight: Paul Revere’s ride, Midnight Mass, Cinderalla’s date, and so on. Our witness to the midnight world that became the logo was the raven – because when things happen at night, there should be a slightly dark and memorable character there with you.
Worked with the talented gents at Monomyth on this one – they handled the label design and I did the illustrations and
3D mock-ups. Great team to work with and would’ve been a great one to see completed.

The raven illustration used for the logo and bottle label was recognized by Archive Magazine! I was named one of the 200 best illustrators worldwide for 2016: http://www.luerzersarchive.com/en/magazine/print-detail/lavidge-phoenix-61693.html

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