A project that got right to the finish line before evaporating. The client had a connection to “midnight” so we started from there and worked around the concept that there’s a lot of magical things that happen at midnight: Paul Revere’s ride, Midnight Mass, Cinderalla’s date, and so on. Our witness to the midnight world that became the logo was the raven – because when things happen at night, there should be a slightly dark and memorable character there with you.

 

Worked with the talented gents at Monomyth on this one – they handled the label design and I did the illustrations and
3D mock-ups. Great team to work with and would’ve been a great one to see completed.